{"product_id":"godox-ad-s85w-softbox-with-white-interior","title":"AD-S85W 85cm Godox Fitting 16-sided Portable Parabolic Softbox (White Interior)","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eGodox AD-S85W 85cm Portable Parabolic Softbox\u003c\/strong\u003e is a convenient, easy-to-use light modifier, which can be used as either a \u003cstrong\u003etraditional softbox\u003c\/strong\u003e or as a \u003cstrong\u003ecollapsible beauty dish\u003c\/strong\u003e. The softbox mounts to the front of your studio flash strobe, or your studio \u003cstrong\u003eLED COB light\u003c\/strong\u003e, to produce \u003cstrong\u003esoft, yet focused lighting\u003c\/strong\u003e, without sacrificing too much intensity. This AD-S85W deep parabolic softbox features an umbrella-like easy-open mechanism, which enables it to be set up and ready for use in a few seconds, perfect for use on location or in the studio. It features a white interior, to \u003cstrong\u003eminimise specular highlights\u003c\/strong\u003e, whilst producing \u003cstrong\u003enatural-looking lighting\u003c\/strong\u003e, with pleasing fall-off. This softbox is considered a workhorse amongst many working \u003cstrong\u003e\u003ca rel=\"noopener\" title=\"Lighting Equipment for Wedding Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/events-wedding\" target=\"_blank\"\u003eWedding\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for Portrait Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/beauty-portrait\" target=\"_blank\"\u003ePortrait\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for LifeStyle Photographys and Videographys\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/pets-wildlife\" target=\"_blank\"\u003eLifestyle\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for Commercial Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/broadcasting-pro\" target=\"_blank\"\u003eCommercial\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for Beauty Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/beauty-portrait\" target=\"_blank\"\u003eBeauty\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for Fashion Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/fashion\" target=\"_blank\"\u003eFashion\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Lighting Equipment for Food Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/food-beverage\" target=\"_blank\"\u003eFood\u003c\/a\u003e, \u003c\/strong\u003eand\u003cstrong\u003e \u003ca rel=\"noopener\" title=\"Lighting Equipment for Product Photography and Videography By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/collections\/product\" target=\"_blank\"\u003eProduct\u003c\/a\u003e\u003c\/strong\u003e photographers.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-ad-s85w-white-interior-deep-parabolic-softbox\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eAD-S85W White Interior Deep Parabolic Softbox \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis 85cm umbrella ADS85W Fast Installation Deep Parabolic Softbox features a white interior lining, which produces a diffused quality of light compared to its silver-lined counterpart, with less specularity. It has black exterior material to prevent light leakage.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/H-170108-%20white%5D.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-two-layers-of-diffusion\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eTwo Layers of Diffusion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe ADS85W Easy-Open Deep Parabolic Softbox features two layers of diffusion, made from high-grade nylon, with a special fine grid design for durability. These diffusers are resistant to Discolouration, which means that you do not have to worry about the softbox affecting the colour of your lighting. These diffusers can either be used one at a time or together, giving you full control of how diffused your lighting is.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/H-170108-%20grid.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-pop-up-deflector-dishes\" class=\"wp-block-heading\"\u003e\u003cstrong\u003ePop-Up Deflector Dishes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe ADS85W Easy-Open Softbox comes with two dual-sided pop-up Deflector-Dishes, which enables you to use the ADS85W Fast Installation Softbox like a beauty dish. Each deflector is reversible, and has a different type of surface on each side:\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003ePearl White\u003c\/strong\u003e “ For neutral-coloured diffused lighting, that reduces specular highlights.\u003c\/li\u003e\n\u003c!-- \/wp:list-item --\u003e\n\u003cli\u003e\u003c!-- wp:list-item --\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilver\u003c\/strong\u003e “ For neutral-coloured lighting, with more contrast and specularity.\u003c\/li\u003e\n\u003c!-- \/wp:list-item --\u003e\n\u003cli\u003e\u003c!-- wp:list-item --\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilver\/Gold Mix\u003c\/strong\u003e “ Specular lighting, that has a subtle warming effect.\u003c\/li\u003e\n\u003c!-- \/wp:list-item --\u003e\n\u003cli\u003e\u003c!-- wp:list-item --\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold\u003c\/strong\u003e “ Specular lighting, with a more significant warming effect.\u003c\/li\u003e\n\u003c!-- \/wp:list-item --\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e \u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for times when you are looking for lighting that is less diffused. It also helps prevent hot spots.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/H-170108-dish4.jpg\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-ad-s85w-build-quality-deep-parabolic-softbox\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eAD-S85W Build-Quality Deep Parabolic Softbox \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 85cm Deep Parabolic Softbox is made from durable high-quality rods, inserted into hardwearing nylon material which ensures that it is up to the job of enduring professional use in the field.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-easy-access-design\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eEasy-Access Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe backing material, features a zipper in the main fabric, allowing for easy access to your COB LED light, strobe or Speedlite without having to remove the front diffusion. It also makes installing the softbox a lot easier.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/H-170108-%20acess.jpg\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-hexadecagonal-shape\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eHexadecagonal Shape\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional Octaboxes, the ADS85W Easy-Open Softbox features 16 rods which gives it a much rounder appearance. This produces pleasing round catchlights in the eyes of your subject, to emulate natural light sources such as the Sun. Especially desirable for portraits and commercial photography, as well as being useful for a fill or key light.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-deeper-parabolic-design\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eDeeper Parabolic design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional Octaboxes, the ADS85W Deep Parabolic Softbox uses a parabolic design, which focuses the light more effectively compared to traditional Octaboxes, allowing the light to travel over longer distances.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-purpose\" class=\"wp-block-heading\"\u003e\u003cstrong\u003ePurpose\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e \u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eThis softbox has been designed to increase the effective size of your light source, producing softer shadow transitions, for more pleasing and flattering results. The diffusion layers help to reduce specularity, which prevents blown-out highlights. The deflector dish is designed to reduce hotspots for more homogenous lighting.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-ad-s85w-quick-setup-deep-parabolic-softbox\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eAD-S85W Quick Setup Deep Parabolic Softbox \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe ADS85W Easy-Open Softbox features an umbrella-like opening mechanism, which enables you to quickly and effortlessly set up your softbox in less than a minute. This is particularly well-suited for shooting in outdoor locations, or when shooting at venues where you have limited set-up and packing-away times. \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 id=\"h-godox-fitting\" class=\"wp-block-heading\"\u003e\u003cstrong\u003eGodox Fitting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c!-- \/wp:heading --\u003e \u003c\/strong\u003e\u003c!-- wp:paragraph --\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe ADS85W Softbox uses the smaller GODOX fitting, allowing the softbox to be a lot more compact when folded down compared to S-Type fitting modifiers. Small and lightweight, this softbox is the perfect companion to the small-compact lights that use this fitting, such as\u003cem\u003e CITI400, \u003ca rel=\"noopener\" title=\"PixaPro CITI300 LED Lighting By EssentialPhoto \u0026amp; Video\" href=\"https:\/\/www.essentialphoto.co.uk\/products\/citi300-300ws-portable-battery-powered-flash?_pos=1\u0026amp;_sid=70d46e5b6\u0026amp;_ss=r\" target=\"_blank\"\u003eCITI300\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"GODOX Witstro AD400Pro All-In-One Battery-Powered TTL Outdoor Flash\" href=\"https:\/\/www.essentialphoto.co.uk\/products\/witstro-ad400pro-all-in-one-battery-powered-ttl-outdoor-flash?_pos=1\u0026amp;_sid=06ae72dd1\u0026amp;_ss=r\" target=\"_blank\"\u003eGODOX AD400PRO\u003c\/a\u003e and \u003ca rel=\"noopener\" title=\"GODOX AD300Pro Super-Compact 300Ws Battery Powered Outdoor \u0026amp; Indoor Flash\" href=\"https:\/\/www.essentialphoto.co.uk\/products\/ad300pro-super-compact-300ws-battery-powered-outdoor-flash?_pos=2\u0026amp;_sid=6376249d6\u0026amp;_ss=r\" target=\"_blank\"\u003eGODOX AD300PRO\u003c\/a\u003e  flashes as well as \u003ca rel=\"noopener\" title=\"GODOX ML60 DayLight-Balanced Super-Compact Portable LED Video Light\" href=\"https:\/\/www.essentialphoto.co.uk\/products\/ml60-super-comact-led-video-light?_pos=1\u0026amp;_sid=97ed4a984\u0026amp;_ss=r\" target=\"_blank\"\u003eGODOX ML60 LED light\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e \u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/H-170108-fitting.jpg\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e \u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eThe ADS85W Softbox is the perfect addition to any photographer, videographer, or cinematographer™s arsenal, producing soft, even, natural-looking lighting. With an easy-open mechanism, it is great for almost any shooting situation whether you shoot \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/pets-wildlife\"\u003estill life\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/beauty-portrait\"\u003eportrait\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/broadcasting-pro\"\u003ecommercial\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/fashion\"\u003efashion\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/food-beverage\"\u003efood\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/collections\/product\"\u003eproduct\u003c\/a\u003e, or macro photography, and ideal for the travelling mobile on-location photographer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLEASE NOTE: This Softbox is Godox Fitting, and is NOT, Bowens S-Type Fitting Lights or Accessories.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eSoftbox Compatibility Table\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eCompatible Lights\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd rowspan=\"2\"\u003eGodox\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eFlashes:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/ad300pro-super-compact-300ws-battery-powered-outdoor-flash\" title=\"A link to the Godox AD300Pro\" target=\"_blank\"\u003eAD300Pro\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/witstro-ad400pro-all-in-one-battery-powered-ttl-outdoor-flash\" title=\"A link to the Godox AD400Pro\" target=\"_blank\"\u003eAD400Pro\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cstrong\u003eLED Lights:\u003c\/strong\u003e \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/godox-ml30-37-5w-5600k-portable-handheld-led-dainty-light\" title=\"A link to the Godox ML30\" target=\"_blank\"\u003eML30\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/ml30bi-bi-colour-ultra-compact-cob-led-lighting-photoshoot\" title=\"A link to the Godox ML30Bi\" target=\"_blank\"\u003eML30Bi\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/godox-ml60-60w-daylight-compact-and-silent-led-video-light\" title=\"A link to the Godox ML60\" target=\"_blank\"\u003eML60\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/godox-ml60bi-60w-2800-6500k-bi-colour-mini-outdoor-led-light\" title=\"A link to the Godox ML60Bi\" target=\"_blank\"\u003eML60Bi\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/ml60ii-bi-bi-colour-compact-led-light\" title=\"A link to the Godox ML60IIBi\" target=\"_blank\"\u003eML60IIBi\u003c\/a\u003e, \u003ca href=\"https:\/\/www.essentialphoto.co.uk\/products\/ml100iibi-portable-compact-led-video-light-with-lens\" title=\"A link to the Godox ML100\" target=\"_blank\"\u003eML100\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePiXAPRO\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003eFlashes:\u003c\/strong\u003eCITI300Pro, Citi400Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Godox","offers":[{"title":"Default Title","offer_id":46797110739044,"sku":"GD-AD-S85W","price":78.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8982\/5636\/files\/GD-AD-S85W-GDOX-AD-S85W-85CM-GODOX-FITTING-SOFTBOX-WHITE-01.jpg?v=1768221516","url":"https:\/\/pixaprodistribution.co.uk\/products\/godox-ad-s85w-softbox-with-white-interior","provider":"PiXAPRO Distribution","version":"1.0","type":"link"}